Digital Marketing Specialist

ScriptDrop is looking for a Digital Marketing Specialist to help drive our overall digital marketing efforts for both B2B and B2C.

Details

Full-Time
Columbus, OH

Apply Through Email

Roles & Responsibilities

  • Establish strong web presence to build brand awareness and increase share of voice in the industry
  • Perform ongoing keyword expansion including identification and implementation of keyword opportunities
  • Optimize landing pages for maximum organic exposure and conversions while maintaining brand voice and standards
  • Research and implement SEO recommendations
  • Strategize and execute digital marketing campaigns including social media and PPC
  • Monitor, analyze, and optimize the effectiveness of marketing campaigns across the organization
  • Own and maintain site analytics, metrics, and reporting

Skills

  • 3+ years’ experience in a similar marketing role
  • Bachelor’s degree or equivalent required
  • Healthcare or healthcare technology experience a plus
  • Comfortable working in a fast-paced startup environment with ability to adapt quickly as business needs change and grow
  • In-depth knowledge of SEO, Google Analytics, website analytics tools, and adwords programs