Marketing Specialist

ScriptDrop is looking for a marketing specialist to help drive our overall marketing efforts for all areas of the business. In this role, you will be responsible for proactively brainstorming and executing on creative marketing strategies, campaigns, and analyzing their effectiveness.

Details

Full-Time
Columbus, OH

APPLY THROUGH EMAIL

Responsibilities

  • Work closely with our sales and business development teams to coordinate efforts and ensure alignment across the organization
  • Develop and execute on marketing campaigns (print, direct mail, email, multi-channel campaigns etc.) for both B2B and B2C audiences by working closely with sales, business development and creative teams
  • Create and execute lead generation programs and track conversions
  • Track and analyze metrics to determine campaign efficiency, traffic, conversion rates, and ensure future success
  • Assist in strategy and goal tracking for social media platforms
  • Assist with marketing for events/tradeshows including pre- and post-show campaign planning, coordination of logistics, and ensuring team preparation

Qualifications

  • 3+ years’ experience in a similar marketing role
  • Bachelor’s degree or equivalent required
  • Healthcare or healthcare technology experience a plus
  • Comfortable working in a fast-paced startup environment with ability to adapt quickly as business needs change and grow
  • Proficiency with Google Analytics and web analysis tools
  • Ability to use complex data points to build strong marketing messaging
  • Exceptional multi-tasker who has successfully driven campaigns from concept to execution